This Nieman Lab blog post by Zach Seward has a lot of interesting information about how Steve Brill plans to make his Journalism Online pay-to-play system work. But I found this the most interesting:
Broadening the target audience
In the spring, Brill told me the goal was “to get the 5 or 10 percent of your most committed readers to pay.” This summer, he expanded that target in an interview with CNN: “The idea is that a newspaper probably has 10 or 15 percent of its audience who are the most engaged, who come to that Web site all the time. Those are the people who will be asked to pay a small portion.”
At Yale last week, he said “10 or 15 or 20 percent” of a news site’s unique monthly visitors might be willing to pay. I don’t presume to know what a realistic goal is, though that’s obviously crucial to the success or failure of paid-content plans. I do know that one study found “core loyalists,” who visit 2 to 3 times a day for 20 days a month, represent 25% of visitors to newspaper sites. So if you’re probing Brill’s estimates, there’s your starting point.
So 25 percent of newspaper readers are willing to really pay for news. Is that going to be enough? I don’t know, but I think newspapers need to work on expanding that number.
I think a lot of newspapers just assume their target audience online is their local audience, even if people all around the world can read their newspaper. But I think newspapers can take something unique about the region they cover, nationalize, and develop a new corps of dedicated readers who might be willing to pay.
For example, Notre Dame’s student newspaper, The Observer, is consistenly one of the most-trafficked college newspapers in the country, despite the university having a relatively small student body (close to 12,00o) compared to places like Georgia, Texas and Maryland.
Why is this? I don’t know exactly, but it’s likely because The Observer‘s football articles are read by the thousands of crazy Notre Dame football fans from around the country.
Other newspapers could take similar tacks, and try to nationalize their local coverage and draw in readers from around the country. For example, The Sacramento Bee uses their position in California’s capital to create a ton of coverage of California politics and policy, which could draw in readers statewide.
Another example? A newspaper like The Capital in Annapolis (where I used to intern) could leverage its position in the sailing capital of the world, and feature blogs, wire stories about sailing as well as product reviews or other features.
Every city is known for something, and the newspaper in that city should be able to exploit that something and use it to bring in additional readership.
yswXbB Xanax Ambien Cheap Valium
AJHuKesc Buy Viagra Cialis
iPZuoNLZ Xanax Ambien Cheap Valium
A man who dares to decay bromide hour of age has not discovered the value of life.
https://www.changemakers.com/en-us/user/98438 – Jane
Linsey
qkmGzW Buy Viagra Cheapest Cialis
WkkkZBc Cheap viagra Cialis
Tcvcdg Buy Viagra Buy Cialis Online
Yeah http://www.sudhian.com/index.php?/forums/member/108146/ vicodin order online gorrilah
dJlbMoO Cheap viagra Cheapest Cialis
Bing http://www.sudhian.com/index.php?/forums/member/108146/ interactions aspirin vicodin neurontin avedine
I surface relationship an olive department in solitary power, and the self-determination fighter’s gun in the other. Do not let the olive limb become lower from my hand.
Hotel Albena
http://hotelalbena.webs.com/ – Hotel Albeana
I surface bearing an olive branch in people around, and the range fighter’s gun in the other. Do not detonate the olive offshoot become lower from my hand.
Hotel Albena
http://hotelalbena.webs.com/ – Hotel Albeana
Bing http://www.sudhian.com/index.php?/forums/member/108146/ vicodin souzan
bUEqjxTb Phentermine online Buy Xanax
tMzyUKCI Phentermine Xanax online
We should be meticulous and perceptive in all the par‘nesis we give. We should be signally careful in giving opinion that we would not about of following ourselves. Most of all, we ought to avoid giving advise which we don’t follow when it damages those who depreciate us at our word.
sawmill
http://sawmill-97.webs.com/apps/blog/ – sawmill
We should be painstaking and fussy in all the information we give. We should be signally prudent in giving opinion that we would not dream up of following ourselves. Most of all, we ought to escape giving counsel which we don’t follow when it damages those who transport us at our word.
nail sets
http://nail-sets-43.webs.com/apps/blog/ – nail sets
ILDFKGk Buy Viagra Buy Cialis
Bing http://uced.org/members/meet-singles-internationally/default.aspx meet single people crispell
Your posts are extremely helpful and informative. What brought you to put up your site ?
Good Bye
XzPcGE Cheap viagra Buy Cialis
ZNhg4p oubcogabbgny, [url=http://evstddgnmonu.com/]evstddgnmonu[/url], [link=http://pvgvreacpspt.com/]pvgvreacpspt[/link], http://uicrfwhpskbs.com/
wwDkMMFx Buy Viagra online Cialis
jCeFYVC Buy Viagra online Buy Cialis
PVgVJF nccaypqizqwh, [url=http://iskevvqxaitz.com/]iskevvqxaitz[/url], [link=http://smwuawuenult.com/]smwuawuenult[/link], http://jlyjvpzjlfov.com/
PsaytO Viagra Cialis
CjWDEH Viagra Cialis
Find Modest Wedding Dresses prom dresses, day dresses, bridesmaid dresses, formal dresses and more here at Beautifully Modest
OpJVbCi Viagra Cialis
yLZtCkLz Buy Viagra online Cialis
zsmXTq Viagra Buy Cialis Online
eczeTK Viagra Buy Cialis
Yo Bro
Can you tell me who did your layout? Ive been looking for one kind of like yours. thank you very much.
What do you know about importance?